From now on we will no longer send your a printed issue of our export magazine. Instead we will put up all export-related news to this website. At any time you can read all our latest news regarding our export department. We are very much looking forward to keep you informed about Krombacher with blog.krombacher.com. Thank you.
As part of a widely distributed online survey completed by 250,000 users taking 500 brands from 25 different industries into account, Krombacher has been named as the brand of beer with the highest product quality in the industry and has taken first place in the rankings. This position once again proves the high quality of Krombacher, Germany’s best-selling premium Pils brand. A total of 25 brands from the beer/mixed beer drinks/malt beer category were in the running, 13 of which received the rating ‘gold’, ‘silver’ or ‘bronze’.
Hi, my name is Orlando Portella Filho, I am 32 years old, married, no kids until May 2014.
I grew up in São Paulo, Brazil, where I lived all my life, except for an opportunity to stay for 6 months in England working as a volunteer at St. Elizabeth‘s Center, an institution that assists children and adults with epilepsy. Furthermore, I lived in Mexico for 5 months and shorter periods in Venezuela and the U.S.A..
I studied business administration at INSPER and majored in Business Strategy at Business School São Paulo (BSP). Since university, I have been working for FMCG companies in Brazil and other Latin American countries, accumulating 10 years of experience in Sales Development and Sales Execution.
Where has 2013 gone? It seems to have flown by but perhaps that is due to Krombacher’s association with all things fast for example in the form of British Superbikes.
In the UK market, Krombacher has had ties with British Superbikes for sometime but 2013 saw a step change in sup- port that looks set to grow in 2014 and beyond.
Just a quick recap on the sport, so that you’re in the know – British Superbikes is televised live on satellite channel Eurosport as well as being shown on ITV4 attracting over 7.6million viewers. Each meeting has an average attendance of over 30,000 people. The season runs from April to October and takes in some legendary courses such as Brands Hatch, Silverstone and Assen in the Netherlands.