Category Archives: General

Marketing: Sponsorships in the United Kingdom

Bildschirmfoto 2014-12-11 um 18.13.10Where has 2013 gone? It seems to have flown by but perhaps that is due to Krombacher’s association with all things fast for example in the form of British Superbikes.

In the UK market, Krombacher has had ties with British Superbikes for sometime but 2013 saw a step change in sup- port that looks set to grow in 2014 and beyond.

Just a quick recap on the sport, so that you’re in the know – British Superbikes is televised live on satellite channel Eurosport as well as being shown on ITV4 attracting over 7.6million viewers. Each meeting has an average attendance of over 30,000 people. The season runs from April to October and takes in some legendary courses such as Brands Hatch, Silverstone and Assen in the Netherlands.

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